Anj Kreations to celebrate the Real Women at Joya Preview

One of the biggest exhibitions of Mumbai, Joya organized by the Moranis of Cineyug is back this year with top 8 participating designers taking the lead for a preview of the collection on 12th of September. Among whom is a promising brand Anj Kreations that has been working towards bringing the elements of style and comfort together. Anj Kreations is set to give its dues to the women of all walks by having one Bollywood celebrity, two models, one fashion blogger and two real women who are achievers in their own way, walk the ramp for showcasing their new collection. This collection will be exhibited at Joya exhibition to be held on the 22nd and 23rd September in Worli.

The designer of the brand Anjoo Karanjia talking about the collection says, “Our latest collection at Anj Kreations combines luxury and style with function. The goal is an affordable and comfortable luxury. To have these two powerful women from varied backgrounds walk for us as Real Women is a privilege. They are the real showstoppers who will prove that fashion is not exclusive to models and celebrities only! It’s fashion for all- age no bar, size no bar, choice no bar, career no bar!”

Adding a sense of realism to the fashion show is Nivedita Desai, a fitness enthusiast who has a passion for running and has completed the full marathon and half marathon a number of times. Apart from that, she is the Managing Trustee of Animedh Charitable Trust. She focuses on the transformation to underprivileged girls and women in India. Her role is to mobilize donations, enlist girls and women into various educational and vocational programs and empower them to be educated, confident and economically independent.

On getting an opportunity to walk the ramp for Anj Kreations, Nivedita Desai says, “I’m thrilled to get an opportunity to walk the ramp for Anj Kreations as a real woman because it’s a recognition that real women are and can be the ‘heroes’ or ‘superheroes’ when empowered and can make a positive difference to society. I look forward to sharing the stage with other powerful women from various fields, walking the ramp, all as one”

Another woman that promises to make the potential customers connect with the brand in the true sense is Roshni Poonawala who is an ex Air India stewardess and now a salon manager at A’Kreations Hair & Beyond.
“I am very excited but nervous too. Back in my college days I had got a lot of offers to model but couldn’t walk the ramp then. Today after so many years I feel great and super excited to walk for Anj Kreations whose designs and cuts I absolutely love. Looking forward to meeting other great personalities from various fields through this show as well”, Roshni says on being asked about her walk as a model.

The theme of the collection that will be showcased by Anj Kreations is all about ‘fashion for all’. It is the discovery of individual fashion with no limitations and norms to be followed set by others. It would be interesting to witness the collection that caters comfortable luxury at an affordable range.